Tracking & Privacy

Cookie Policy

Effective Date: October 10, 2026

1. Introduction to Cookie Technologies

This Cookie Policy explains how The Smart Creator ('we', 'us', 'our'), located at 64 Lakeside Ave, Bolton BL3 2HY, United Kingdom (tel: +44 7832 619878), utilizes cookies and related tracking mechanisms across our website. We deploy these technologies to ensure seamless navigation, preserve session security, and evaluate website performance in compliance with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.

Fundamental Concepts:

Cookies are small data files deposited on your device by your internet browser when accessing digital domains.
Session cookies expire when you close your browser, whereas persistent cookies remain on your device until a defined lifespan elapses or they are cleared manually.
We do not sell cookie data or exchange browsing records with unapproved data brokers.

2. Categories of Cookies Deployed

We categorize the cookies utilized across our website based on their operational necessity and analytical function.

Cookie Categories:

Strictly Necessary Cookies: Indispensable for core site navigation, form security, CSRF protection, and cart functionality. These cookies cannot be disabled without compromising fundamental website features.
Performance and Analytics Cookies: Aggregate anonymized telemetry regarding page load speeds, high-traffic pages, and navigation pathways to help us optimize site ergonomics.
Targeting and Advertising Pixels: Deployed with your consent to determine the effectiveness of our promotional campaigns across Meta and Google.

3. Advertising and Conversion Tracking Pixels

As a performance marketing agency, we utilize conversion measurement pixels to determine whether visitors who view our external advertising convert into agency consultations.

Tracking Implementations:

Meta Pixel: Allows measurement of campaign efficiency and attribution of consultation booking inquiries originating from Meta properties.
Google Tag Manager: Facilitates streamlined tag execution without collecting unencrypted personal identifiers.
Attribution Data: Conversion events report aggregated action data (such as page views or form completions) back to ad managers for algorithmic campaign optimization.

4. Inventory of Cookies in Use

The following table summarizes the typical cookies deployed across our digital properties.

Deployed Cookie Specifications:

cookie_consent_status (First-Party): Preserves your cookie preferences across sessions. Lifespan: 12 months. Classification: Strictly Necessary.
session_id (First-Party): Maintains active browsing session state during inquiry and checkout navigation. Lifespan: Session. Classification: Strictly Necessary.
_ga, _gid (Google Analytics): Measures anonymized user interactions and site engagement metrics. Lifespan: 24 months / 24 hours. Classification: Performance.
_fbp (Meta): Identifies browsers for conversion delivery and ad reporting. Lifespan: 90 days. Classification: Marketing.

5. Managing Browser Cookie Preferences

You maintain complete autonomy over cookie storage on your personal device through browser configuration settings.

Browser Configuration Steps:

Google Chrome: Settings > Privacy and Security > Third-party cookies.
Apple Safari: Settings > Privacy > Prevent cross-site tracking and Block all cookies.
Mozilla Firefox: Settings > Privacy & Security > Enhanced Tracking Protection.
Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data.

6. Opting Out of Targeted Advertising Networks

You may opt out of behavioral targeting across participating network advertisers via accredited digital advertising self-regulatory bodies.

Accredited Opt-Out Portals:

United Kingdom / European Union: Your Online Choices portal (youronlinechoices.eu).
United States / Global: Network Advertising Initiative (networkadvertising.org) and Digital Advertising Alliance (aboutads.info).
Google Ads Personalization: Google Ad Settings (adssettings.google.com).
Meta Ad Preferences: Meta Ad Settings (facebook.com/adpreferences).

7. Impact of Disabling Cookies

Should you configure your browser to reject strictly necessary cookies, certain elements of our website (including client booking modals, interactive consultation forms, and shopping carts) may operate with reduced functionality.

Important Notes:

Disabling analytics cookies will not compromise your browsing experience.
Clearing your browser cache will reset your cookie preferences, requiring you to re-confirm your settings on your next visit.

8. Review Cadence and Contact Information

We review our cookie inventory semi-annually to reflect technical upgrades and platform adjustments.

Direct Contact Information:

Agency Name: The Smart Creator
Office Address: 64 Lakeside Ave, Bolton BL3 2HY, United Kingdom
Telephone: +44 7832 619878